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What's on our minds this month?


The Marvelous Misadventures of Profit First Payouts: Where Does the Money Go?
My Profit First clients take a quarterly distribution to celebrate their growth + profitability. The way they use those funds is pure joy!

Jennifer McKinley
May 11, 20233 min read


The Marvelous Misadventures of Profit First Payouts: Where Does the Money Go?
My Profit First clients take a quarterly distribution to celebrate their growth + profitability. The way they use those funds is pure joy!

Jennifer McKinley
May 11, 20233 min read
25 views


Let’s chat about debt
Let's have a little chat about debt. Have you taken on extra debt to get through the ups + downs of the last few years? One of the big...

Jennifer McKinley
Apr 10, 20232 min read
3 views
0 comments


Celebrating All The Special Ladies of The World
That title is a nod to the brilliant + hilarious Flight of the Conchords, one of my favourite New Zealand-centered shows of all time. But...

Jennifer McKinley
Mar 9, 20232 min read
4 views
0 comments


Why am I showing a profit on my books but I don’t have any cash in the bank???
Every month we grab a question from one of my clients and answer it briefly here and more in-depth in our monthly newsletter. Today,...

Jennifer McKinley
Feb 6, 20231 min read
20 views
0 comments


Do you know what to fix next?
This month I'm keeping it short and sweet for two reasons: I'm getting on a plane for the first time in months to take the weekend off....

Jennifer McKinley
Jan 8, 20232 min read
3 views
0 comments


When is different NOT better?
How often do you hear that different is better? That you need to take an approach that will make you stand out from the crowd? That you...

Jennifer McKinley
Dec 6, 20221 min read
5 views
0 comments


Effing Climbing Asparagus + Profit First
We live in a beautiful little beach community called Mangawhai. Every day I wake up feeling very grateful for living here, except for …...

Jennifer McKinley
Nov 7, 20222 min read
2 views
0 comments


Can Profit First work for startups?
Quick answer: YES! Medium answer: YES! Long answer: YES! That's how passionate I am about the answer to the question I get asked often...

Jennifer McKinley
Oct 8, 20222 min read
5 views
0 comments


Should I close down my business and go back to working for someone else?
This morning I was getting a fire going as it was pretty chilly waking up. Usually my partner, Mark, would be the one to do that, but he...

Jennifer McKinley
Sep 8, 20223 min read
3 views
0 comments


Not so fun fact: 88% of small business owners could earn more elsewhere
And another really-not-fun statistic: 83% of small businesses actually never make a cash profit. Let that sink in for a minute. And yet...

Jennifer McKinley
Aug 8, 20223 min read
2 views
0 comments


The four mistakes I see small business owners making time and time again
Julie, an amazing woman in her 40s, worked in corporate America her whole life. This year she acquired the line of business she had been...

Jennifer McKinley
Jul 11, 20222 min read
5 views
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