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Local Business Partners

We help New Zealand
small business owners gain peace + clarity around their company finances by implementing Profit First

We believe that you, as the business owner, should earn enough from your talents to provide for your family.
We believe that you can thrive in building a sustainably profitable business with some simple steps in learning how to run your cash flow.

Work With Us In 3 Different Ways

Business Meeting at a Cafe


Profit First


Our most popular program for the DIYers out there: teaching business owners how to confidently get in control of their finances. Learn the Profit First cash flow system that sets you up for ongoing success.


Cash Flow 


Go deeper in understanding your business cash flows + how you can affect change now + in the future. Get ready to uncover each + every cash flow driver working 1:1 with Jennifer.


Cash Flow


Once you have implemented Profit First, use our proprietary tool to forecast your future cash flow needs so that you can strategise around the best use of your cash + plan before the cash flow crunch happens. 

We love nothing more than teaching small business owners (such as yourself) how to implement tested, practical + outcome driven processes that will drive smart money management + sustainably profitable growth.


About Jennifer McKinley, NZ's Only Certified Profit First Professional Coach


A serial entrepreneur in the luxury consumer goods + beauty industries, with deep consulting experience globally at The Boston Consulting Group + IBM, Jennifer has established a boutique consulting practice in New Zealand, serving small business owners worldwide.

She focuses on working with micro + small business owners of young companies in implementing the Profit First cash flow methodology + the Fix This Next evaluation processes, both of which are designed to improve the financial health of micro + small businesses.

The Beauty of Profit First is New Zealand's only full-time firm certified in the Profit First cash flow methodology + the Fix This Next diagnostic methodology. We work with businesses to evaluate, organise + implement the cash flow methodology that has been successfully implemented in over 1,700,000 small businesses worldwide.

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What can you expect from working with Jennifer?

CALLY PEDERSEN - Founder + CEO of The Sage Agency



What is Profit First?

A world-renowned system, that makes you comfortable with your business finances so you can be permanently + sustainably profitable without having to understand or learn accounting.

Enjoy your free chapters!

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